Middleby’s Elite dealer scheme to launch across Europe
10 Mar 22
Middleby UK is to launch its Elite dealer scheme into Europe just 8 weeks after introducing it to the UK market.
The supplier held an exclusive, invitation-only event at the end of January to kickstart the initiative and will now host a further launch in its Wigan Innovation Kitchen at the end of March for its chosen European partners.
The two-day event will see a hand-picked number of customers fly into the UK to attend the event at Middleby Europe’s home in Wigan, with Middleby Group presidents also attending. Steve Spittle, Middleby Corporation’s chief commercial officer, will also welcome our Elite partners as he did in January.
Attendees will receive a strategic presentation from Chris Jones, European group president, Sebastian Fernandez, vice president, and Dragos Timofte, regional director to allow them to fully understand the offering they will receive as a selected Middleby Elite partner.
The culinary team from Josper will also fly in from Barcelona to host an evening event for the guests.
Jones said: “We have set the bar high now with the UK launch event that took place at the end of January, and we have even higher expectations for this next event at the end of March. Launching this one-of-a-kind scheme across Europe is incredible, and the fact that we have the full support from the Middleby board over in the States is even more mind-blowing.
We have spent months and months planning these events behind the scenes and seeing everything come to fruition is truly amazing. Our Middleby Europe team are fantastic and launching this scheme will make Middleby truly special and stand out in the market.”