Middleby Worldwide extends market footprint in Europe
11 Jan 23
Middleby Worldwide’s plans to expand in Europe have received a boost following news that it will make a significant investment in Germany.
The regional expansion is being led by UK-based group president Chris Jones, who has appointed Jacqueline Bauch to lead the local operation. She has more than 25 years’ experience in the industry and will oversee sales in Germany, Austria and Switzerland.
Middleby brands such as Lincat, TurboChef, FriFri and Firex are already available in Germany, but the investment in boots on the ground and a stronger infrastructure are designed to give partners added support.
A growing number of international chain operators are opening sites in the DACH region and Middleby is aiming to capitalise on its existing relationships with these businesses.
Mr Jones said: “Expanding into Germany is something I have been looking at for a while now and bringing it to fruition is exciting and will take Middleby to another level yet again.
“Jacqueline will spearhead the business and I believe that her knowledge and expertise will see Middleby win sales, secure growth and gain market share. I can’t wait to see where she takes the business, but more importantly her passion and drive for Middleby.”
He added: “Putting Middleby Germany on the map will allow us to support all our existing customers, but also build relationships with new customers, while expanding our business to new levels.”