Middleby invites customers to step inside its showroom digitally

25 Jul 22

Middleby UK has launched a virtual showroom that provides customers with a full 360˚ view of the facility and its equipment.

Following its new website launch in June, the virtual showroom tour aims to provide potential visitors with a full, in-depth preview of what they can expect from their visit, from the showroom entrance door all the way to the Josper dining area, and back around again.

When taking the virtual tour, each piece of equipment, when clicked, reveals a short description, giving users necessary information about the unit they are viewing.

Phil Denness, sales and marketing director at Middleby UK, said: “This is a really great way for us to further promote our fantastic innovation kitchen.

“Wigan can be a long way for someone to travel to see a piece of equipment, especially when they aren’t sure of what to expect – being able to take a virtual tour of our showroom before their visit eliminates this issue. Not only that, but it will be a huge driving factor in encouraging people to visit our showroom.”

Middleby UK is based in Wigan, and supplies commercial kitchens with equipment from global catering equipment brands such as Pitco, TurboChef, Josper, Middleby Marshall, MagiKitch’n, Beech, Concordia, Synesso and Carter Hoffmann.

The virtual showroom tour is available to view now here.